The Equifax breach has put 143 million Americans at risk for identity theft. Personal Identifiable information was exposed from mid-may to July 2017, including: Social Security Numbers, Addresses, Credit Card Numbers, Birthdates, Driver's license numbers, etc. 

It's time to sign up for comprehensive identity theft protection!

Click the link below to find out more about our Identity Theft Protection plans through Legal Shield. 


Don't Go on the Marketplace Exchange — Call Us & We'll Take Care of it For You, No Cost!

We have professional relationships with a variety of the nation's top carriers

We Are in the Mail!

Checkout our recent mailer postcard that we've sent out in October & November.

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Talk To An Expert!

Have an advisor contact you for an initial conversation

Putting you on a path to success

We want to learn more about you, in order to find the right health care plan that really fits your lifestyle and goals. We build lasting relationships with our clients. It is only through the highest levels of integrity, respect and honest, personal service that we will continue to grow.

We're here for you

People choose PLAN IV because they like to deal with real people who care. We are local in Troy, Michigan. Learn More

Our combination of industry knowledge and personal service will always provide our clients with the best financial products available. Our People
PLAN IV has been providing personal and professional services for nearly 25 years. Learn More

What's New

Want to know what’s happening with us and the world of health and life planning? We can connect you with the latest health news and information you need.


September is Life Insurance Awareness Month!

Your journey to financial fitness begins with just one step ... read more

Personal Finance When You’re About to Retire

Those last few years, months, and weeks before retirement can be both exciting and terrifying. You’ve worked all this time to prepare, and now it’s finally time to make it happen. We call it “go time” when talking with our clients. Among other things, it’s time to stop focusing on taking care of your children and everybody else and instead make sure you have everything in place for yourself. read more

How the Right Dental and Vision Insurance Plans Save Your Family Money

TradeFirst can help you get the best dental and vision insurance plans possible for YOUR family. Trust us with your insurance selection, and we can save you money while giving you the peace of mind that comes from knowing that your family’s needs are covered. read more

Health solutions for your small business

Our goal is to provide you with the support and planning you require in managing all of your employees effectively. We work to understand your needs and provide customized solutions that ensure better health care decisions for you and your employees.


Diverse plans and programs

In today’s ever-changing working world, it is good to have choices. Learn More

At PLAN IV, we know that good help is hard to find. That is why when you build a quality workforce, you want to able to offer them the best in compensation and benefits Learn More
PLAN IV knows that strong leadership makes for a strong business. That is why we have developed specialty compensation and benefit programs for the executives within your organization. Learn More
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What you need to know about health reform ..

Get the information you need, links, and documents all on understanding health reform.

White House